The arrival of Amazon has forced retailers to rethink their e-commerce strategies. They have to spend billions of dollars on platforms and marketplaces, fulfilment centres, data analytics, and digital marketing.
This investment has allowed retailers to avoid getting caught off-guard by the rapid shift in consumer spending.
During the pandemic, e-commerce sales were up significantly, reaching over 15% of total retail sales. Before Amazon’s arrival, this had been at around 4%.
In December 2017, Amazon launched with over 7.5 million products in 23 categories. Its initial launch was regarded as lackluster, and its pricing has been more rational over the years. This has allowed retailers to benefit from the company’s investment and maintain their market share.
Amazon is expected to gain a larger share of the e-commerce market due to its massive distribution capacity. This year, the company doubled its warehouse space to over 330,000 square meters. It also expanded its product range by 60% to 200 million items.
Despite the recent decline in online sales at omnichannel and pure-play retailers, analysts believe that Amazon’s sales in Australia are still expected to grow by double digits. In 2021, the company’s sales in the country were almost $2 billion.
The gross merchandise value of Amazon is estimated to be around $2.6 billion, which is significantly higher than the value of products sold on marketplaces such as Catch and Kogan.com.
Over 14,000 Australian suppliers have started selling their products on Amazon.com in Australia. However, analysts noted that there are still areas of the site where it can improve its offerings.
Stores like Ecovacs are doing what they can to attract customers onto their online store. Use can Ecovacs using an Ecovacs coupon code.
Despite the decline in online sales, Amazon Australia is still expected to grow. In addition, some retailers, such as local e-commerce company Kogan.com, are cutting down on costs.
To fend off Amazon.com, local retailers will need to increase their product range, improve their fulfillment capacity, and reduce their delivery times. They’ll also need to sharpen their pricing to attract more customers.
According to analysts, local retailers will also need to step up their efforts in terms of loyalty programs and content to attract more customers. They noted that the company’s Prime program has become a key factor in the success of Amazon in Australia.

The mobile phone plans are typically the most valuable household bill in the country. Even phone technology is not always improving as fast as the plans provide.
The rapid inflation and price drops of mobile plans are the main reasons why consumers are choosing not to renew their contracts.
You can now get 30GB of data, unlimited calls, and SMS, and unlimited “data banking” or rollover.
If you have not changed plans in a couple of years, chances are that you are getting half of the data that you should. Due to the increasing number of downloads, you will need all of the data that you can get.
Mobile phone plans are a moving target when it comes to saving money. They are often left behind when it comes to technology and price.
Data has never been cheaper. With plans of $30 or more, you can now get 1 GB for every dollar spent.
The prices of plans went down by 17 per cent in 2017, according to the ACCC. The agency attributed the drop in prices to a reduction in entry level plans and the addition of extras such as data allowances.
Some mobile providers, such as Amaysim and Telstra, offer up to 100GB of data for just $30 a month. They also regularly offer 200GB or more for $55 a month.
If you are on a good mobile plan, you’re no longer stuck with excess data charges.
Many providers have also started offering data banking services that allow users to store and manage their unused data.
With unlimited data banking, it is now possible to avoid using all your data in a month. This means that it will be added to your account as long as you stick with the provider.
A good starting point when it comes to choosing a phone plan is to set a limit on how much data you can consume each month.
Following the pandemic, many mobile phone providers added free international calls and texts to their plans.
If your current plan is not working for you, it’s time to switch to popular providers such as Vodafone mobile plans. You can save on your plan from Telstra with a Vodafone Promo code.